My approach involves educating people to help them innovate their style and not turn into ‘replicas.’ I want to teach more than a technique, a cut, or a colour.
Davines’ Hair Art Director is Manchester-born and based in London. He comes from a family of salon owners, launching his own career in hair as a teenager. He developed his own stylistic identity while studying in London and went on to work with the iconic Trevor Sorbie, later travelling on behalf of the brand as its International Artistic Director, for 10 years. He joined Davines in 2019 and has since been responsible for photo campaigns, directing the brand’s hair identity, performing major shows such as Hair on Stage, crafting the World Wide Hair Tour, and developing the bespoke education concept of “Creative Potential.”
DiscoverTom'slatestlooks
Learn more about the performance looks at World Wide Hair Tour 2024 in Berlin and uncover the concept and ideas behind his new magazine "I Followed Him to the Studio but I Was Too Late to Stop Him."

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