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A TALE OF BEAUTY

Hello, and thank you for taking the first step in our direction. Now it’s our turn; we can’t wait to get to know you. But first, let’s start with a little story.

There once was a family called Bollati from Parma, Italy…

They had a vision to make sustainable haircare products. Starting in their garage, they did just that.

In 1993, their first products were born carrying the Davines logo, a combination of letters from siblings Davide and Stefania.

The family always sought harmony between science and nature. The brand’s in-house lab and chemists made a passion out of this pursuit.

Davide, always energized with wanderlust, looked at the world for inspiration, and Davines grew into the culturally diverse, made in Italy, brand it is today.

The little brand from Parma eventually opened offices in various cities around the world.

Always trying to refine their philosophy, they eventually hit upon the tagline Sustainable Beauty. Two words, juxtaposed, carried so much importance that Davines wrote a manifesto about expressing ideals like “freedom of expression”, “multicultural curiosity”, “transparency” and “interdependence”.

Humanity and respect for the environment grew ever more important, leading the brand to make 100% of the production of its product packaging carbon offset, except the use phase.

As it got larger, it became more and more conscious of making a positive impact on the world, on doing what it could to take responsibility for the planet and improving the one place everyone calls home.

So, in 2016 Davines became a B Corp and in 2019 became a Benefit Corporation to further their mission to use business as a force for good.

All this helped the brand find its true purpose: to be the best for the world, creators of good life for all, through beauty, ethics and sustainability.

After years of dreaming, the Bollati family built the carbon neutral Davines Village where every product is crafted with 100% renewable energy. It opened in Summer of 2018 as the physical incarnation of sustainable beauty.

This brief family story reads like a fairy tale, but sometimes fantasy and reality come together to make something beautiful and good. You just have to believe.

Who we are

As a Certified B Corporation and family-owned brand, our focus is and always has been on how we can be the most ethical, beautiful and sustainable company possible. Research

What do our products do?

Born from intuition and processed with an artisan spirit, our products use the most advanced cosmetic technologies while upholding our high standards of sustainability. Experience

How can we help you to succeed?

Our salons are the heartbeat of our community, and with our Business Education program, Sustainable Beauty Partner program and DavinesPro platform, we strive to help your bottom line in a meaningful way. Learn

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